Architect turned founder. Now helping others build.

I spent over a decade as an architectural designer before making the leap into tech. That background wasn't a detour — it became my edge.

Co-founder and former CEO of Monograph to build the operating system for architecture and engineering firms, raising $50M from Homebrew, Designer Fund, Index Ventures, Tiger Global, and Base10. We grew to 2,000+ firms and built a product that people in one of the most demanding professions actually loved using.

I know what it takes to earn trust in a skeptical, domain-driven market — and to build software that fits the way real professionals work.

I work with founders at the $0–25M stage who are building software for professionals — industries where buyers are skeptical, credentialed, and don't trust outsiders easily.

Where I tend to add the most value:

• Breaking into insular buyer communities without pre-existing credibility
• Translating deep domain knowledge into a product people will pay for
• Early GTM — how to find your first 100 customers in a niche market
• Next stage GTM — building a machine and scaling from 100-2500 customers.
• Fundraising narrative especially with non-traditional founder backgrounds

If that sounds like where you're stuck, I'd love to talk.

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Bookshelf

Work

Press

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Current Location:

Bay Area, CA.

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Bookshelf

Press

You can email me directly, I’d love to hear from you! Thanks, Robert.